Demystifying Claim Substantiation and Enforcement Trends in the Advertising and Promotion of Cosmetics

Event Information
Product Format
Prerecorded Event
60 minutes
Product Description

Learn About the Common Pitfalls in Advertising & Promotion of Cosmetics and How to Avoid Them.

Join expert speaker Will Woodlee to get an overview of the primary regulatory and self-regulatory bodies that review cosmetic marketing materials as well as basic principles of cosmetics advertising law, including when and how to substantiate certain claims. You will also learn about the best practices in making “natural” claims, “organic” claims, and promotion of cosmetics through social media.

You will gain an understanding of the basic requirements applicable to the marketing of cosmetics in the United States. You will leave the session with the knowledge of the requirements for making and substantiating certain types of claims frequently used in the cosmetics industry.  Further, learn about common pitfalls in the advertising and promotion of cosmetic products, including when using social media.

Session Highlights:

  • Who regulates and reviews materials promoting cosmetic products?
  • When making claims about my cosmetic product, do I need to have support?
  • When I need to have support for cosmetic product claims, what kind of support suffices?  Are testimonials enough?
  • If a regulator, competitor, or consumer challenges my cosmetic product’s advertising, what standards apply?
  • How do I market my cosmetic product as “natural” or “organic?”
  • Does promoting my cosmetic product using social media raise different issues?

Who should attend:

  • Employees of manufacturers
  • Distributors and retailers of cosmetics
  • Attorneys
  • Regulatory affairs specialists
  • Marketing professionals
  • Investors
  • Entrepreneurs
  • Scientists
  • Government employees interested in learning more about advertising issues

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About Our Speaker

Will Woodlee

Will Woodlee is a partner in the law firm of Kleinfeld, Kaplan, and Becker, LLP, in Washington, DC. His practice focuses primarily on counseling and advocating on behalf of food, dietary supplement, cosmetic, pharmaceutical, medical device, tobacco product, and consumer product companies on regulatory and advertising law matters. In 2015, Super Lawyers named Mr. Woodlee a "Rising Star" of the Washington, DC, metro area's “Food & Drugs” bar....   More Info
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