New HIPAA Privacy Regulations Under the HITECH Act: Retail & Supermarket Pharmacy Focus

Event Information
Product Format
Prerecorded Event
60 Minutes
Product Description

New HIPAA Privacy Regulations Under The HITECH Act And Its Impact On Retail & Supermarket Pharmacy

Earlier this year, HHS’s Office for Civil Rights (OCR) issued revisions to the HIPAA regulations (i.e., Privacy, Security, Breach Notification, and Enforcement Rules) that implement the HITECH Act. The modifications among other things: address patient authorization requirements for certain “marketing” activities; implement the HITECH Act’s expansion of the HIPAA regulations to apply directly to business associates and their subcontractors; increase penalties for regulatory violations; and require certain operational changes such as modifications to business associate agreements and privacy notices. Additionally, the general compliance deadline for regulated industry is September 23, 2013.

Join Jonathan M. Weinrieb as he summarizes the revised regulations as set forth in OCR’s January final rule and subsequent guidance. He will specifically explore the practical implications of the rule making in terms of the potential and realized impact on covered entity-/pharmacy-run patient communication programs that seek to ensure patients remain on clinician-prescribed therapies.

This 60 min webinar will also cover the latest on OCR's activities and planning.

Session Highlights:

  • Patient authorization required for certain sponsored “marketing” activities but OCR maintained the exception for “face-to-face” communications and implemented the HITECH Act’s “refill reminder” exception.
  • Get to know how the Privacy, Security, Breach Notification, and Enforcement Rules now apply directly to business associates and their subcontractors.
  • Learn how OCR redefined and broadened the scope of what constitutes a “breach” of PHI.
  • Imputed liability for “agents.”
  • Understand the modifications required to business associate agreements.
  • Data analytics and de-identified data
  • Hybrid entities.
  • Learn the revisions that the health plans are required to perform to their Notices of Privacy Practices.

Who should attend? Representatives of covered entity health care providers (e.g., pharmacies and prescribers) and their business associates. Pharmacy compliance officers, regulatory officers in pharmacy, physicians and doctors

Order Below or Call 1-866-458-2965 Today

We Also Recommend
You can also order through:




About Our Speaker

Jonathan M. Weinrieb

Jonathan M. Weinrieb has been practicing food and drug law since 1999 when he began to represent pharmaceutical manufacturers in complex mass tort litigation. His current practice focuses on healthcare-related privacy issues arising under the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the Health Information Technology for Economic and Clinical Health (HITECH) Act, and similar state laws and regulations. His clients include individual physician and non-physician healthcare professionals, vendors...   More Info
More Events By The Speaker

Why AudioEducator?
  • Save money on travel.
  • Meet your specific training needs.
  • Keep learning after the event.
  • Save time training your whole staff.
Join Our Mailing List
Our Accreditation Partners
Facebook Twitter Linkedin Youtube RSS Feeds Google Plus