Social Media Marketing In Healthcare: Avoiding Regulatory Pitfalls

Event Information
Product Format
Prerecorded Event
60 Minutes
Product Description

Do's And Don'ts Of Conducting Facebook Contests With Patients And The Appropriateness Of Twitter-Based Marketing Plan and much more...

Social media offers a whole new world for health care provider marketing. Ads on Facebook or Twitter and even marketing websites that give coupons like –Groupon are being considered by doctor practices and other healthcare professionals. However, Stark Law, Fraud and Abuse Laws, Medicare payment rules and even HIPAA observes whether this type of marketing is appropriate and also dictates the legality of payment arrangements that are typically found in social media marketing.

Marketing on social media often has problematic aspects that should give providers a pause. The issues are: offering discounts in return for “friending”, “clicks” or for referring others, vendor payment arrangements tied to page views, giving special prices for Facebook or LinkedIn subscribers, encouraging patients to review their experience online, or offering a Groupon discount for Medicare patient services. All of these types of arrangements can have implications under healthcare regulatory restrictions and providers must consider these before moving forward.

This session by expert speaker Wayne Miller will detail the standards of Stark Law, Fraud and Abuse Law as well as Medicare payment rules and HIPAA that impact social media marketing in the healthcare industry and arrangements that providers should avoid. Ways in which social media marketing can be utilized without violating regulatory constraints will also be discussed in this session, along with lessons from recent OIG opinions relevant to the discussion.

Topics to be covered include:

  • Can you legally include offer discount coupons for medical services?
  • When is a Twitter-based marketing plan appropriate?
  • Stark and ant kickback law standards applicable to online marketing charges
  • Rules pertaining to Medicare patient marketing offers
  • Do's and don’ts of conducting Facebook contests with patients and others
  • Lessons from OIG opinions

The speaker will answer your questions after the session to help you with the doubts and queries you may have.

Who should attend: The session is intended for hospitals, physicians, practice managers, medical groups, healthcare consultants and medical practice and facility executives.

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About Our Speaker

Wayne J. Miller - Healthcare Compliance Expert

Wayne J. Miller, Esq., is a founding partner of the Compliance Law Group, Los Angeles, a law firm focused on health care industry legal compliance for clients nationwide. Wayne has practiced healthcare business and regulatory law throughout his 30-year career. His firm represents a wide range of healthcare industry clients throughout the nation. He is a frequent speaker for The Coding Institute national teleconferences on healthcare reimbursement, transactional and regulatory...   More Info
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