Social Media: Dos and Don'ts; And Direct Networking Skills To Accelerate Your Visibility And Presence

Event Information
Product Format
Prerecorded Event
120 Minutes
Product Description

Marketing today requires a host of activities to ensure visibility and more importantly customer interaction. These days, healthcare professionals are also actively involved in social networks at home and at work. As others know and trust you, they in turn tell others thereby positively increasing customer influences, and when others talk about you— a brand is developed, increasing your global awareness to your market.

While you make social networking to help in increasing visibility, and a part of medical and health care delivery, you must learn how to stay compliant and lessen your violation risk. However, your strict duty to maintain confidentiality, privacy and security as well as comply with other health care laws isn't suspended when you log into an online community.

Join this informative session “Social Media: Dos And Don’ts; And Direct Networking Skills To Accelerate Your Visibility And Presence”, by experts Wayne J. Miller, Esq. and Drew Stevens, PhD, to develop an array of marketing activities that enables customers to work for you and create efficient marketing attraction, without violating the laws.

Here are a few benefits you get from the session:

  • Learn which social media sites are more effective for your marketing campaigns
  • Compare and contrast the most effective four methods that enable customers to manifest your brand
  • Understand the importance of metrics to implement better accountability to distinguish ROI
  • Create and integrate customer service to better create marketing attraction
  • Find out legal – HIPAA, licensing and other laws – that impact social networking activities
  • Know how to handle patient or client interactions in social network settings
  • Watch out for: Caution flags for "friending" and posting on Facebook, Twitter, etc.
  • What you can say: Disclosures and disclaimers you shouldn't go without
  • How to fix missteps: Steps to take if confidential info is leaked via social networks
  • BONUS: Learn which activities "cross the line" and could land doctors and hospitals in court
  • Develop 5 techniques that immediately increase your visibility and lessen your labor.


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About Our Speaker

Wayne J. Miller and Drew Stevens

Wayne J. Miller, Esq., is a founding partner of the Compliance Law Group, Los Angeles, a law firm focused on health care industry legal compliance for clients nationwide. Wayne has practiced healthcare business and regulatory law throughout his 30-year career. His firm represents a wide range of healthcare industry clients throughout the nation. He is a frequent speaker for The Coding Institute national teleconferences on healthcare reimbursement, transactional and regulatory...   More Info
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