Amidst rising reimbursement pressures, you know you need to engage in marketing to make your practice optimally profitable. However, good marketing costs money that you must pay to an outside agency, staff time you must allocate if you choose to execute your marketing internally, or at worst, both. If you’re like most physicians and many practice administrators, you aren’t formally trained in marketing strategy and tactics. As a result, you may fall prey to slick marketing agencies or fast-talking employees who try to sell you expensive marketing services you don’t need.
Join this informative webinar with expert speaker Erin Masercola, PhD, as she teaches you how to design a marketing plan that taps into your practice’s goals with almost surgical precision. You’ll learn how to steer marketing employees and agencies into high-ROI tactics that spur growth and propel profits for your practice.
Who Should Attend?
Ask a question at the Q&A session following the live event and get advice unique to your situation, directly from our expert speaker.
- Barbara J. Cobuzzi
Erin Masercola, Ph.D., had her first healthcare job in 1990 in a summer stint as a medical secretary for doctors in a UNC Health System psychiatry practice. The next summer, she worked as a transcriptionist in a cardiology practice and her heart’s been in healthcare ever since.