Intelligent Marketing for Physician Practices

Event Information
Product Format
Prerecorded Event
Conference Date
Tue, Jun 20, 2017
90 minutes
Product Description

Design a Marketing Plan That Taps Into Your Practice’s Goals With Surgical Precision!


Amidst rising reimbursement pressures, you know you need to engage in marketing to make your practice optimally profitable. However, good marketing costs money that you must pay to an outside agency, staff time you must allocate if you choose to execute your marketing internally, or at worst, both. If you’re like most physicians and many practice administrators, you aren’t formally trained in marketing strategy and tactics. As a result, you may fall prey to slick marketing agencies or fast-talking employees who try to sell you expensive marketing services you don’t need.

Join this informative webinar with expert speaker Erin Masercola, PhD, as she teaches you how to design a marketing plan that taps into your practice’s goals with almost surgical precision. You’ll learn how to steer marketing employees and agencies into high-ROI tactics that spur growth and propel profits for your practice.

Session Highlights:

  • Learn to set strategic priorities just like an expensive marketing director would do for you. It’s simpler than you think!
  • Is your digital marketer delivering the results you’ve paid for? This quick, easy test says for sure
  • How good is your practice’s web site – really? Free technique for spying on your practice’s digital game from a patient’s perspective
  • Are 1-star Yelp reviews sabotaging your practice? Here’s a quick fix
  • Seven online reputation management (ORM) steps your practice must take now to remain optimally profitable

Session Outline:

  • Simple, step-by-step secret shopper process that nails strengths and weaknesses of your practice’s digital presence
  • ORM made simple
  • Surprise! These three old-school marketing tactics pull in bigger dollars than fancy new ones
  • Bad online review? Don’t sue – do this instead
  • Tried-and-true techniques that fill a new associate’s schedule fast
  • The little-known, inexpensive technique that adds up to 35 appointments a month
  • How to use free, online tools to get quick report cards and put on the pressure
  • Searching for a marketing agency? These three questions separate the pros from the “cons” and flim-flam artists
  • The truth about HealthGrades, vitals and other online review sites

Who Should Attend?

  • Physician owners who want to boost practice profitability
  • Practice administrators who want to boost practice profitability
  • Physician practice staff charged with doing marketing activities who want do the best job they can for their practice

Ask a question at the Q&A session following the live event and get advice unique to your situation, directly from our expert speaker.

Order Below or Call 1-866-458-2965 Today

We Also Recommend
You can also order through:




About Our Speaker

Erin Masercola

Erin Masercola, Ph.D., had her first healthcare job in 1990 in a summer stint as a medical secretary for doctors in a UNC Health System psychiatry practice. The next summer, she worked as a transcriptionist in a cardiology practice and her heart’s been in healthcare ever since.

For most of her career, Erin been in the business of healthcare, writing, launching or leading publications...   More Info
More Events By The Speaker

Why AudioEducator?
  • Save money on travel.
  • Meet your specific training needs.
  • Keep learning after the event.
  • Save time training your whole staff.
Join Our Mailing List
Our Accreditation Partners
Facebook Twitter Linkedin Youtube RSS Feeds Google Plus
Audio Educator


Dear Valued Customers


We regret to announce that ProEdTech LLC and all its affiliate brands will cease operations on April 1, 2019.


We are no longer able to fulfill online orders. We will fullfill all DVD and book orders already placed.


Customers of canceled webinars and subscription products may request a refund at (800) 223-8720 or You must do so by April 1, 2019.


Thank you for your business and loyalty over the years. We sincerely apologize for any inconvenience caused.


Best regards,

The ProEdTech Team