If you’re wondering if your marketing activities and collateral materials can cause compliance problems, the answer is yes — so you need to watch out.
In this expert audio conference, you’ll look an actual case to demonstrate how you could potentially land in hot water. You’ll highlight specific types of documents and scenarios that you may not have thought about when dealing with marketing and sales activities.
This session will help you:
Who should attend? Anyone responsible for creating sales and marketing plans, marketing collaterals, compliance, and has a job function promoting medical organizations for the purpose of creating new business.
Ester Horowitz is founder of M2 Power Inc, and serves as practice marketing & business advisor for the medical industry working with doctors, chiropractors, LCSWs and other health professionals. She helps implement marketing & business actions plans within the professional codes of ethics, HIPAA, and fraud and abuse compliance obligations.
Ms. Horowitz is an author and speaker for organizations such as MGMA, Healthleaders Media, Aspen Media, Texas DO, Lee... More Info
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