Stark, Anti-Kick Back, Fraud and Marketing

Event Information
Product Format
Prerecorded Event
60 minutes
Product Description

Beware Making These Marketing Mistakes

If you’re wondering if your marketing activities and collateral materials can cause compliance problems, the answer is yes — so you need to watch out.

In this expert audio conference, you’ll look an actual case to demonstrate how you could potentially land in hot water. You’ll highlight specific types of documents and scenarios that you may not have thought about when dealing with marketing and sales activities.

This session will help you:

  • Learn the use of health fairs
  • Underline appropriate verbiage in marketing materials
  • Go in-depth with giveaways/gifts: Learn about acceptable value for gift giveaways.
  • Make the most of tours
  • Master the use of vehicles
  • Build your vendor relationships
  • Difference between Stark and Anti-Kick Back.
  • Learn what is one tell tale sign that a marketer or employee may be committing fraud?

Who should attend? Anyone responsible for creating sales and marketing plans, marketing collaterals, compliance, and has a job function promoting medical organizations for the purpose of creating new business.

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About Our Speaker

Ester Horowitz - HIPAA Compliance Expert

Ester Horowitz is founder of M2 Power Inc, and serves as practice marketing & business advisor for the medical industry working with doctors, chiropractors, LCSWs and other health professionals. She helps implement marketing & business actions plans within the professional codes of ethics, HIPAA, and fraud and abuse compliance obligations.

Ms. Horowitz is an author and speaker for organizations such as MGMA, Healthleaders Media, Aspen Media, Texas DO, Lee...   More Info
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