Marketing to Medicare/Medicaid Beneficiaries: What You Can and Cannot Do

Event Information
Product Format
Live Webinar
William Mack Copeland, MS, JD, PhD, LFACHE
Conference Date
Add to my calendar   Thu, Mar 07, 2019
Aired Time
1 pm ET | 12 pm CT | 11 am MT | 10 am PT
60 minutes
Product Description

Avoid Running Afoul of the Federal Anti-Kickback Statute

When marketing your healthcare facility or company, beware of the Anti-Kickback Statute (AKS). Violations can earn you huge penalties, prison time, and/or exclusion from federal healthcare programs.

The problem is that the law’s prohibition against accepting "remunerations" for referrals is somewhat ambiguous given the broadness of the term. If feds determine that your marketing practices fall into this category, however, you’re in trouble!

Avoid that fate by joining expert attorney William Mack Copeland to learn about how the AKS works, common marketing practice pitfalls—and how to protect your organization from this potent enforcement tool.

After this webinar you’ll have a comprehensive understanding of the statute and know how to safeguard your organization’s eligibility under Medicare and/or Medicaid. Plus, you’ll be well equipped to craft effective, but compliant, marketing policies.

Session Highlights

This how-to session will take a comprehensive look at:

  • The Anti-Kickback Statute as it applies to healthcare marketing
  • Which marketing practices are permitted—and which could lead to AKS violations
  • How to meet the Anti-Kickback Safe Harbors
  • How to make good use of the HSS Office of Inspector General (OIG) advisory process
  • OIG compliance guidelines
  • A critique of recent AKS case law

Who Should Attend

This program is designed for hospital executives, physicians, physician practice executives, DME provider executives, ancillary service providers, ancillary service provider executives, and attorneys representing any and all of the above.

Following the live presentation, the instructor will conduct a Q&A period during which you may ask questions and solicit solutions for your unique situation.

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About Our Speaker

William Mack Copeland

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC.  He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services.  A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a...   More Info
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