Keep Your Marketing Activities from Running Afoul of Federal Anti-Kickback Statute

Event Information
Product Format
Prerecorded Event
William Mack Copeland, MS, JD, PhD, LFACHE
Conference Date
Mon, Jun 25, 2018
90 minutes
Product Description

Tread Lightly with Healthcare Marketing to Avoid Anti-Kickback Statute Violations

The Federal Anti-Kickback Statute makes activities that are common in other industries a crime in healthcare. That’s why you must review your healthcare marketing activities carefully for any indication that they are in violation of federal law, particularly the Anti-Kickback Statute.

Join healthcare law expert William M. Copeland as he explores healthcare marketing activities with particular emphasis on how federal law must guide your strategic choices. Copeland will review the Anti-Kickback Statute, along with court and federal enforcement agency interpretations. He’ll also provide examples of what is—and is not—allowed in healthcare marketing.

After attending this audio event, you will understand how to engage in healthcare marketing activities without violating federal law and regulations—and how to protect yourself and your organization from crippling lawsuits and fines.

Session Highlights

This program will outline:

  • The Federal Civil Anti-Kickback Statute
  • Exceptions and safe harbors that provide protection under the statute
  • Enforcement activities involving the statute
  • The OIG’s Joint Venture advisory opinion
  • The OIG’s advisory opinion regarding physician-owned entities
  • The anti-fraud provisions of the Affordable Care Act

Who Should Attend

  • Hospital executives, particularly CEOs, COOs, CFOs, CNOs, and CMOs
  • Nursing home executives
  • Physicians
  • Physician practice managers
  • Other healthcare provider executives

Ask a question at the Q&A session following the live event and get advice unique to your situation, directly from our expert speaker.

Order Below or Call 1-866-458-2965 Today

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About Our Speaker

William Mack Copeland

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC.  He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services.  A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a...   More Info
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