Pet Food Labeling 101: Avoiding Quibbles About Kibble

Event Information
Product Format
Prerecorded Event
60 minutes
Product Description

Crack the Code on Pet Food Labeling Rules in the U.S.


The U.S. Food and Drug Administration (FDA) regulation on pet foods is similar to that for other animal foods. As per the Federal Food, Drug, and Cosmetic Act (FFDCA) all animal (pet) foods should be safe to eat, produced under sanitary conditions, contain no harmful substances, and be correctly (truthfully) labeled.

This webinar by expert speaker Will Woodlee will provide an overview of legal requirements for the labeling of pet food products in the United States. He will discuss in depth the technical rules that apply to ingredient references in product names or elsewhere on product labels. This session will cover some important topics such as nutrient claims, promoting products as “natural” and “organic,” and the regulatory status of so-called “pet supplements.”

You will leave with a solid understanding of the rules governing pet food labeling in the United States, including the challenges and opportunities that the marketers of pet products face promoting their products in a manner consistent with current law. This session will also help consumers to get a better understanding of pet food labels so that they can make informed purchasing choices.

Session Highlights:

  • Learn how to apply the 100%, 95%, 25%, 3%, and “flavor” rules (and what they are).
  • Understand common pitfalls in promoting the quality of pet food products and their ingredients.
  • Review calorie and fat claims requirements.
  • Consider “natural” and “organic” claims issues.
  • Understand claims that could cause FDA to regulate your pet product as an animal drug versus a food (and why the difference matters).
  • Regulatory status of so-called “pet supplements.”

Who Should Attend

  • Employees of manufacturers, distributors, and retailers of pet food products.
  • Attorneys, regulatory affairs specialists, and marketing professionals serving the industry.
  • Investors, entrepreneurs, scientists, and government employees interested in learning more about regulation of pet food labeling.
  • Conscientious pet owners looking for guidance in understanding pet food labels to better inform purchasing choices for their furry friends.

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About Our Speaker

Will Woodlee

Will Woodlee is a partner in the law firm of Kleinfeld, Kaplan, and Becker, LLP, in Washington, DC. His practice focuses primarily on counseling and advocating on behalf of food, dietary supplement, cosmetic, pharmaceutical, medical device, tobacco product, and consumer product companies on regulatory and advertising law matters. In 2015, Super Lawyers named Mr. Woodlee a "Rising Star" of the Washington, DC, metro area's “Food & Drugs” bar....   More Info
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