Developing strong advertising and labeling claims is critical to distinguishing a company’s products and selling food, beverage, and supplement products. However, those same claims that attract consumers also attract the attention of regulatory agencies like FDA, FTC, state attorneys general, local district attorney offices, public action groups, and most importantly, class action plaintiff lawyers filing lawsuits for alleged false and misleading advertising.
Never has it been more important to know what is on your label. It doesn’t do you any good to copy another company’s label if its label is false or misleading. Everyone is looking at your labels – consumers, regulators, special interest groups and class action plaintiff lawyers.
In this session, expert speaker Justin Prochnow will discuss those claims which are the most frequent source of litigation and will also provide tips for the best ways to avoid unwanted attention and the courtroom. In particular, this session will address FDA and FTC regulations and civil litigations involving “Made in the USA” labeling claims, “Natural” claims, “No Added Sugar” and other nutrient content claims and other targeted claims. While this session might address some examples specific to food and supplement companies, the majority of the content will pertain to any advertised products. This session will cover the proper substantiation of claims. This session will benefit you if you use social media to advertise products. There will also be a detailed PowerPoint for you to view during the presentation and refer to afterwards as well.
Who Should Attend
Ask a question at the Q&A session following the live event and get advice unique to your situation, directly from our expert speaker.
- Shawn K. Stevens
Justin J. Prochnow focuses his practice on regulatory and business issues primarily in the food, beverage, dietary supplement, and cosmetic industries. Justin works with clients to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and other regulatory agencies, including the review of labeling, marketing and advertising materials. Justin assists clients with other regulatory issues like recalls, FDA inspections...
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