Contemporary Food Marketing Issues: The Government, Private Litigation and a Recipe for Going Forward

Event Information
Product Format
Prerecorded Event
90 minutes
Product Description

Stay Apprised of FDA, USDA and FTC Food Labeling and Advertising Regulations and Understand the Litigations Risks

Food companies face greater scrutiny of their product labeling and advertising than ever before – from regulatory agencies tightening regulations, and consumer groups acting like industry watchdogs to the plaintiffs’ bar. This trend will likely continue in 2015 as the Food & Drug Administration, Department of Agriculture and Federal Trade Commission take an active role in assessing food labeling and advertising. The challenging political and legal climate creates a continuing need to understand the contemporary food labeling regulatory and litigation environment.

From labels such as “Natural,” “organic,” to “GMO-free,” or “sustainable,” “fresh,” “gluten-free,” and “grass-fed” are some of the many claims we see every day on store shelves and in product advertising. Label claims have become a fundamental facilitator of consumer information, and strongly influence food and beverage purchase decisions. But, these claims are being challenged in courts from coast-to-coast.
In this webinar, expert Richard Wegener will provide an overview of the contemporary food marketing issues and will discuss government and private regulatory and litigation issues that will shape food labeling in 2015 and beyond.

Training Objective

  • Stay informed on the regulatory landscape in Washington
  • Understand the use of terms like "organic" and "natural" in food labeling and advertising and the current controversies surrounding them
  • Stay informed on the development of standards based on industry consensus
  • The role of self-regulation
  • The impact of consumer litigation

Who should attend

  • Legal counsel
  • Regulatory affairs officers
  • Marketing officers
  • Labeling specialists
  • Public relations officers
  • Government affairs officers
  • FDA/food & drug attorneys
  • Quality assurance officers
  • Risk management officers


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About Our Speaker

Richard Wegener - Food Safety Compliance Expert

Richard Wegener is a leading FDA attorney based in Minneapolis. He represents domestic and international companies in connection with antitrust, trade regulation, and food and drug law matters. He also provides clients daily counsel on FDA regulatory and enforcement questions regarding product formulation, labeling and positioning, claims substantiation, food safety and recalls, inspections, Form 483 and warning letter responses, green marketing, and California Proposition 65.


Dick received...   More Info
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