Food Fraud & Vulnerability Assessments: How to Protect Your Brand

Event Information
Product Format
Prerecorded Event
Conference Date
Tue, Mar 27, 2018
60 minutes
Product Description

Implement the new Global Food Safety Initiative (GFSI) requirements to prevent Food Fraud

Food fraud costs the global food industry approximately $49 billion per year. But what is food fraud and how can you protect your business from it? Food fraud is a collective term encompassing the intentional substitution, addition, tampering, or misrepresentation of food, food ingredients or packaging, or false or misleading statements about a product, all for economic gain. Although food fraud certainly isn’t a new phenomenon, the issue is growing in importance, thanks to ever-increasing complexities in the global food supply maze.

Now more than ever, you need to take serious preventative approaches to reduce the risks that food fraud poses to public health and safety, food integrity, and your brand’s reputation. Join expert speaker Janine Curll, BSc as she provides you with an in-depth, real-world look at food fraud today and introduces you to the developing tools that help you understand and identify food fraud vulnerabilities in your supply chains.

After attending this audio event, you will be able to access and effectively utilize the free Food Fraud Vulnerability Assessment tool. More and more private supplier schemes are requiring food businesses to undertake food fraud vulnerability assessments, and this tool will help you to understand and identify vulnerabilities in your own supply chains. You’ll also learn how to take your assessment even further – developing your own mitigation strategies and managing your food fraud control plan.

Session Highlights

Here is a taste (no pun intended!) of what you will uncover:

  • Understand what is food fraud and the different types of food fraud occurring around the world.
  • The risks food fraud may introduce into your food-processing system.
  • How you can take advantage of a free tool – the SSAFE Food Fraud Vulnerability Assessment – to implement the new Global Food Safety Initiative (GFSI) requirements.
  • And how you can use the SSAFE tool to assess your food fraud vulnerabilities at the ingredient, product, brand, facility, or country-wide level.
  • Discover tips on how to manage a food fraud control plan to prevent costly (and possibly dangerous) breaches to your supply chain.
  • Learn how to go beyond the assessment and develop specific food-fraud mitigation strategies.

Who Should Attend

  • Food/beverage manufacturers
  • Food/beverage suppliers
  • Retailers
  • Ingredient manufacturers/suppliers
  • Others part of the food/beverage-supply chains

Ask a question at the Q&A session following the live event and get advice unique to your situation, directly from our expert speaker.

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About Our Speaker

Janine Curll

Janine Curll BSc (Microbiology) LLB MAIFST PhD Candidate (Monash University) is principal consultant of Food Labelling Matters, a consulting practice devoted to food regulatory affairs, strategy, and compliance (

Curll’s work is based on nearly 20 years of experience in legal and scientific research, investigation, and compliance and regulatory systems. She has worked for plaintiff and defendant law firms, state food regulator...   More Info
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