Food Innovation in Europe: Turning Legal Challenges and Constraints Into Opportunities and Success

Event Information
Product Format
Prerecorded Event
Conference Date
Thu, Aug 18, 2016
60 minutes
Product Description

Examine EU Food Innovation and Regulatory Framework From a Business and Practical Viewpoint

It’s all well and good reading and reporting on innovation in the food industry, but how can you move forward from reading the news, to making the news? How can you start and maintain the momentum in your company, to get innovative products onto the shelves of the EU (member states)?

The new EU regulatory framework related to food innovation (novel foods) aims to improve conditions so that businesses can more easily bring new and innovative food to the EU market, while still maintaining a high level of food safety for European consumers. It aims to offer European consumers the benefit of a broader choice of food and a more favorable environment for Europe's agro-food industry. The current rules date back almost 20 years. Since then, technological developments and scientific advice have evolved considerably.

In this webinar expert speaker Katia Merten-Lentz will examine, explain and comment on the new EU food regulatory framework from a business and practical viewpoint. You will leave the webinar with an altered perspective on the practical challenges, impacts, risks and opportunities the new EU food regulatory framework offers.

Session Highlights:

  • Read, understand, use and implement the new EU regulatory framework regarding food innovation (novel foods).
  • Ratio, text and wording of the EU regulatory framework with special focus on how to read and understand it in practice.
  • Overview of the changes regarding the former regulatory framework and its impact on current and future business.
  • Overview of and challenges related to the transitional measures taken by the EU.
  • How to protect your technical and scientific data properly within the new regulatory framework and prevent competition from taking your pioneering ideas, products and concepts.
  • What may business expect from traditional foods from 3rd countries.

Learning Objectives:

  • Understand more about the new EU regulatory framework on food innovation (novel foods) and how that can be of advantage to your current and future business in the European Union, including issues related to:
    • Marketing & Labelling
    • Data protection
    • Traditional foods from 3rd countries
  • Learn about best practices and solutions to legal restraints in the implementation and execution of the new regulatory framework

Who Should Attend:

  • Food and Beverage (manufacturers, producers, distributors, consultants)
  • Regulatory Affairs Managers & Directors,
  • Marketing Managers & Directors,
  • R&D/Data Protection Directors & Managers,
  • Production and Quality Directors and Managers

Ask a question at the Q&A session following the live event and get advice unique to your situation, directly from our expert speaker.

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About Our Speaker

Katia Merten Lentz


Katia Merten-Lentz is partner at international lawfirm Keller and Heckman. She advises clients on the legal and scientific aspects of the implementation of food regulations throughout Europe. Her team provides counselling and litigation services on regulatory, marketing (labeling, advertising, health and nutritional claims), safety and export and import issues (premarket approvals or clearances).

Katia is particularly known for her expertise regarding food innovations and...   More Info
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