The fact is that many people do spend time on the Internet, time on online. If you think about many of your patients, perhaps not you or even myself, because we're engaged with direct relationships on a day-by-day basis. This expert guidance provided by our expert in a training healthcare session.
But those who are our patients, those who are our clients probably spend a significant amount of time online somewhere whether it's on their mobile devices or it's on the computer. And it's said today that 31% of the population does spend time online.
And interestingly enough, that time online has physically grown. People back in the 80's and 90's were watching anywhere between four to six hours in television a day. And today, people are spending anywhere between four to eight hours online each and every day which does not include – believe it or not – professional life.
So they're spending time Facebooking. They're spending on email. They're spending time on all the social communities but that doesn't mean that they're spending time doing email for work and other things.
So this is the thing and here is what we want you to be thinking of because when it comes to social media we want you to be thinking about some of the fallacies of social media.
You need to be online because everybody else is online. That's not necessarily true. You need to make connections where your patients are at.
Our medical management training expert states that if you don't know your target market, you don't know psychographically your target market is, you will truly miss the boat. And many organizations and even many individuals for that matter that have spent hundreds of thousands if not millions of dollars in social media and have gotten zero return.
So you really need to think about where to connect with your patients and what you can do to connect with your patients. The three best places to do some kind of connectivity would be blogging where you can offer some type of value to your patients. It might be on illnesses. It might be on just lay terminology that will assist them.
So if you are focused on facts as an example or you're focused on fitness is another example. Well, we're heading into the fall season. In the fall, what do many people do?
Well, in the summer you'd like to say that people have spent the summer outdoors. However, in certain places in the United States it was supressively hot. And even some places around the world are suppressively hot.
But in the fall, people will hop out and they start hitting the running trails again. It's cooler. People start doing yard cleanups because there are leaves that will fall for autumn. The children are out on their walks for the various causes or they're out because of gift wrapping and collecting fees and other things as charitable donations for their schools or parishes or wherever they may be.
The fact is that you can promote a whole bunch of articles on fitness, on community awareness, on community health. And even then, we're talking now about the fall season, even influence on what you can do to keep your hands and face and other things away from bacteria.
These are the things that offer value and allow you to become visible within your community. You can be listed on websites and become known as the expert adviser on health or healthcare management training expert in your particular subject area. Each every one of you is a subject matter expert depending on your area of medicine.
And so it's helpful for you to get out in your community and exacerbate that as much as you possibly can.
Medical Management Training Tip: Building Alliances and Developing Communities
Before you get into that hot zone and things aren't working out with you, look at three things.
For creating this whole notion of social media, building alliances and getting better access to your network is that you really need to think of thought process that will help keep you top of mind.
Blogging is a way to do that. You might want to offer a couple of Facebook mentions at a conference that you are attending or some new technique that you've learned or perhaps you've gotten access to some tip sheets or you want to create a tip sheet.
Tip sheets are very, very helpful for you so that you can formulate some type of best practices for your particular patients. It could be on keeping things clean during the fall season, how to clean up your yard without hurting your back, how to conduct a honeydew list and make it honey without making it sour grapes. So on and so on and so on.
The second medical management training tip is that you want to develop a community that creates some type of word of mouth or even buzz marketing. You want to have an impact because you need to have that considerable impact and you do that by creating value.
People are attracted to you by the value that you provide. And the more value you place out there, the more others will talk about you. An example of that is that we have produced over the course of time, 1100 or 1500 different blog articles and things of that nature.
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