Dos and Don'ts of Patient Marketing in the Age of ARRA and Health Reform

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Event Information

Product format	Pre Recorded Event
Presenter	Wayne J. Miller, Esq.
Conference Date	Wednesday, October 06, 2010
Length	90 Minutes

Product Description

You could be hit with HUGE penalties if you market to patients outside the new legal limits … and those limits may surprise you

HIPAA, ARRA health reform provisions have upped the limitations on marketing message delivery and content. These changes also impact promotional activities. Do you know what is -- and isn't -- allowed?

Join health care attorney, Wayne J. Miller, Esq., for this 90-minute seminar to get the latest on recent marketing communication changes. Find out how to now use of patient contact information, and the proper way to send vendor and doctor promotions.

Don't expect a little slap on the wrist if you're in the wrong. Medicare fraud and abuse and Stark laws raise the stakes for violating marketing requirements.

Can't-miss event highlights include:

Be careful in marketing to patients without prior authorization -- learn what's allowed
Permissible use of patient contact lists
Limitations on soliciting patients in governmental programs
Federal and state laws impacting marketing plans and messages
Restrictions on marketing claims in healthcare
Guidelines on offering discounts and gifts as part of marketing plan
New disclosure requirements that impact promotional activities
Lessons from recent enforcement actions involving problematic marketing schemes

Who should attend? Physicians, physician groups, practice managers, hospitals, administrators, consultants, attorneys and others in related healthcare fields.

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About the Speaker

Wayne J. Miller, Esq., is a founding partner of the Compliance Law Group, Los Angeles, a law firm focused on health care industry legal compliance for clients nationwide. Wayne has practiced healthcare business and regulatory law throughout his 30-year career. His firm represents a wide range of healthcare industry clients throughout the nation. He is a frequent speaker for The Coding Institute national teleconferences on healthcare reimbursement, transactional and regulatory issues.