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5 Ways to Increase Your Hospice's Conversion Rate
Presented by Barbara Gray, 1 AAPC CEU Approved
Conference Transcript/CD

Discover missing links in your referral process and boost your conversions.

While many hospices are becoming savvier on increasing the number of referrals they get, many challenges still exist in turning those referrals into admissions. Between the sales team and referral sources who bring patients to the door and the clinical departments who may turn these hard-sought referrals away, frustration can arise. Sound familiar? Let's not forget that senior management has its own stresses managing all these stakeholders in the admissions process in hopes of seeing improved conversion rates.

A good starting point is clear communications among all parties and the ability to provide a complex array of services quickly and effectively. Learn important tips on how to do just that with expert speaker Barbara Gray during this 1-hour audioconference. Managers facing lackluster conversion rates will walk away with an action plan for improvement, while assuring that the admissions process addresses the needs of patients, families and referral sources -- and meets regulatory requirements for hospice. 

Here’s a sampling of the details you’ll learn:

  • A revealing analysis method: Uncover the real reasons why patients get admitted to -- or turned away from -- your organization.
  • How to use this admissions analysis to decide your next steps.
  • Identify the internal “decision makers” who may be stopping an admission -- and discover why they are doing so.
  • A uniform approach that'll help you determine whether a referral should be admitted.
  • How to involve the entire senior management team in improving the conversion rate.
  • Operational changes that can improve your admissions process and results.

Who should attend? Anyone with supervisory responsibility for some part of the hospice referral/admissions process, including CEOs, administrators, chief clinical managers, admissions managers, medical directors and sales/marketing managers.

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Barbara Gray has more than 25 years of experience in healthcare management and operations, compiling a successful record as a leader and innovative problem solver. Gray has held senior level positions at both the branch and corporate level for both for profit and nonprofit organizations. She has succeeded in moving startups from vision to reality, jump-starting organizations to move to the next level, and stabilizing organizations to achieve optimal results. As an executive of a leading hospice care organization for over 20 years, Gray focused on developing partnerships with physicians, hospitals, nursing homes and other providers to assure the integration of hospice services into the health care continuum. She has directly managed large and small hospice branches with a hands-on approach to growing the business, exceeding service expectations, improving margin performance, developing staff and assuring quality and compliance. At the regional and corporate level, she has coached and directed local managers in how to effectively lead their organizations and teams and make a difference in their communities.

Now a Senior Associate at Beth Carpenter & Associates (www.bethcarpenterandassociates.com) of Lake Barrington, IL, Gray provides real-world experience to the management of healthcare companies in the areas of mergers and acquisitions, operations analysis, start-up and reorganization activities, and business and market development planning. She lives in Plantation, FL and holds a Masters Degree from the University of North Carolina at Chapel Hill and a Bachelors from the University of Florida.

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"Good review of causes and actions to prevent/deal with"
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"Ability to listen to the program on my own schedule during the scheduled day! Great way to manage my time....."
- Anne-Marie Eugley

"Straightforward content, speaker was not monotone and kept the presentation moving along."
- Matthew Hale

 

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